Product-minded
Shipping thoughtful experiences from research and prototypes to production-ready platforms.
SOFTWARE ENGINEER · PRODUCT BUILDER
I'm Itumeleng Tsoela, a full-stack engineer with a passion for designing rich user experiences and the systems that power them. I collaborate with ambitious teams to turn ideas into scalable, accessible products.
ROLE
Software Engineer · Product Builder
BASE
Pretoria, Gauteng
// SELECTED WORK
A snapshot of shipped engagements where I partnered with founders and teams to design, build and iterate on production software.
Solo-built product — design, development, and deployment
One-man show from day one: design, frontend, backend, security, features, bug fixes, and PM all handled by me — still building and maintaining it today.
Digital ordering and operations hub for restaurants
Currently hired here as a frontend dev — fixing bugs and shipping features alongside senior devs, designers, and other frontend devs on the restaurant system.
Agency maintaining eCommerce & retail sites for other companies
Worked there as a frontend dev. Company has since closed down.
Motorcycle gear ecommerce
Hired by Vectra as a frontend dev to maintain the site.
Direct-to-consumer storefront rollout
Hired by Vectra as a frontend dev to maintain the site.
// PERSONAL PROJECTS
Open-source experiments and prototypes I maintain on GitHub to explore new tooling and interaction patterns.
// STACK
// ABOUT
I help teams plan traffic goals, shape thoughtful interfaces, craft reliable software and measure the outcomes. Engaging with me means a single partner across product, design, development and launch.
Started as a Web Developer and was promoted to Intermediate Web Developer after 5 months, a role I'm still in today. Helping ship amazing features — you can find most of them on LinkedIn.
Started as a Software Developer Intern for the first 7 months, then moved into a Junior Software Developer role. Collaborated with senior and backend engineers on a Vue/Nuxt storefront powered by Magento, Storyblok, and SCSS. Implemented new features and fixed bugs based on scoped Jira tickets. Worked closely with design to ensure pixel-perfect results, wrote edge functions for third-party integrations, and delivered tested releases on schedule.
Co-founded and managed an indie project with friends — designing, developing, testing, and maintaining a full product lifecycle. Integrated third-party tools for payments, analytics, and deployment, while leading design direction and product decisions to keep the experience cohesive and maintainable.
Shipping thoughtful experiences from research and prototypes to production-ready platforms.
From Figma prototypes to production — I design with purpose, create brand-aligned tokens, build and document components in Storybook, and deliver tested full-stack experiences. I handle everything from build and deploy pipelines to client feedback, analytics, and crash monitoring.
I share work through open-source and public-facing tools — from internal utilities to live projects like online ordering systems and marketing websites. My focus is on building integrations that connect teams and deliver real value to the public.
// GET IN TOUCH
Whether you have a project in mind, need a product partner, or simply want to say hello, feel free to drop a message. I typically respond within two business days.